Project: 21.co
Title: Sr. Director, Brand and Creative
My Role: Lead a small team creating brand, marketing, campaign and social assets for 21.co and 21Shares (the worlds first and largest crypto ETP). In my time here, we launched a spot Bitcoin ETF, a spot Ethereum ETF, a new brand architecture, brand redesigns for 21co and 21Shares, animations and a graphic style for the website, designed wrapped tokens, redesigned the magazine State of Crypto and more. It’s an exciting time to be involved in crypto and we are doing some great work together. Special thanks to our senior designer Jerzy Zareba for all of the incredible brand and illustration work and to our and designers Emily Zhao and Brian Kwon for amazing animations, data visualizations, illustrations and social media work. Also, a huge hat tip to Filip Geschwandtner and Kirsten Do for their incredible partnership on the product design side.