IBM

Project: IBM
Title: Content Director, Experiential (Creative Lead)
My Role: Lead a small team of creatives telling stories for several different business units, growth programs and industries. IBM has an incredibly rich design history, and it has been my honor to try and uphold those values, while gently nudging the brand forward. In essence, I see the job of myself and my team as making the complicated, simple. We take very complex ideas, and explain them in an easy to approach way that still respects the audiences intelligence.