Role: Creative Director, Designer
Work: Gotham Archery needed an identity that could hold up across three locations and actually feel like the sport. I built the color system straight from the target itself, red, blue, yellow, and used the London Underground roundel as the starting point for a logo that turned out to be a surprisingly natural fit. From there the system extended across signage, flags, apparel, and event marketing, the kind of project where the right idea early makes everything else much easier.