Role: Creative Director
Work: This section collects AI driven work across political spots, motion tests, storyboards, and the image system behind this site. Some of it was built around real briefs with real collaborators, and some of it came out of deeper personal exploration, but all of it grew from the same interest in using AI as a creative partner rather than a novelty. Creative direction is already a job built on language, feedback, iteration, and judgment. AI just makes that relationship a little more honest.