Role: Senior Director, Brand and Creative
Work: I built and led an in house team producing global marketing creative across campaigns, product launches, brand awareness, and social content, contributing to approximately $7B in AUM growth across more than 30 product launches in the US, UK, and EU. I established a unified brand architecture for the core brand and its subsidiaries, shaped campaigns that drove 70%+ video completion rates on YouTube and more than 750K organic views on X, and doubled engagement and followers on LinkedIn and X through audience first creative strategy.