Client: Pernod Ricard
Brief: Create branded editorial content for distribution at marquee events.
Solution: I lead the design and creation content for a bi-annual newspaper that tells the brand story of flavor and history while leveraging some of the content my team and I had done previously for The Cask app and The Cask website. We then filtered this content out through the social media channels that we managed.
My Role: Design custom layouts, art direct photo shoots, liaise with brand team, conceptualize article ideas and oversee all editorial and design production.