Client: Pernod Ricard
Brief: Create a content hub where members of The Glenlivet loyalty program (Guardians of The Glenlivet) can engage with the brand to learn about the history of The Glenlivet, share articles with friends, and RSVP for brand events.
Solution: Working with the team at Vizeum, and the fine team at Deep Focus who designed the app itself, I created the quarterly lifestyle app The Cask by The Glenlivet. We developed this platform targeted towards Guardians to educate them about whisky (of course) along with the world that surrounds The Glenlivet, which includes style, food, technology and travel. With this app, we were the first to bring content marketing to not only the best selling single malt scotch in the world, but to the liquor category as a whole.
My Role: I conceptualized and oversaw all editorial content, photography and illustration. In addition, I designed of each issue, working with a developer where necessary to continually provide bug fixes and enhancements to the CMS.