Brief: Promote the all important back to college season
Solution: We had the idea to do a dorm makeover series called Transform Your Dorm. We wanted to test out some longer form content, so these clock in at close to 4:00. As far as our amazing hostess Allison, we also thought it was incredibly important to try and build up our internal talent pool. So instead of going out and finding influencers, we decided to create our own. There are 6 episodes in this series in total, with each episode getting an Instagram Story trailer as well. Special thanks to the team for pulling this all together. There were a lot of moving parts on this one.
My Role: Producer, director, coach, buyer, and all that fun.