Client: Pernod Ricard
Brief: Create engaging social media content for The Glenlivet that tells the brand story of flavor and history.
Solution: With a warm color pallet and subject matter that depicts a welcoming conviviality, we emphasized low angles that allow the viewer to enter our world and feel as if they're a part of the action. My team and I launched the Instagram channel, which quickly built a huge following and saw Facebook likes nearly triple over the course of a year.
My Role: Art direct, produce, photograph, design, edit and sometimes write posts for Instagram and Facebook. Below is a smattering of images that we created, which I believe represent the brand well.